Analysis of the characteristics of the medical device market in 2013

1. The sharing and exclusive features of the medical device industry

The medical device industry has strong channel sharing. After a product is opened up and approved by the customer, the company can continue to recommend other products through this channel. On the other hand, the channel of the medical device industry also has a significant exclusivity feature. First-mover companies are more likely to form channel barriers and squeeze into the channel space of the entrants, creating a stronger and stronger industry trend. The natural sharing and exclusivity characteristics of the medical device industry channel require companies to enter relevant market areas as soon as possible based on the existing technology level and product quality, expand product lines, and seize market channel resources to lay the foundation for the development of product overlays.

2. Characteristics of product overlay development in the medical device industry
There are a wide range of medical device products, and the market size and space of a single product are limited; however, medical device products are mostly used in combination. The technical similarity and versatility of related products are strong, and medical device companies can easily expand product lines based on the accumulation of related technologies. , Enrich product categories, through the existing channel network to achieve rapid sales of new products, increase revenue growth. The well-known medical device companies in the industry have continued to independently develop or purchase, expand product lines, and enrich product categories. Based on channel sharing, product integration strategies are adopted to increase market concentration and support the rapid development of enterprises. Take GE Healthcare as an example. From 2004 to 2009, GE Healthcare completed the acquisition of Amersham, the British Waterman Group, US MicroCal, VersaMed, and VitalSigns, and continued to expand GE Healthcare’s product areas.

3, the rigid demand characteristics of the medical device industry

The medical device industry is an industry closely related to human life and health. The demand is rigid, so the cyclical characteristics of the industry are not obvious. The economic downturn has no obvious impact on the industry, and the industry has a strong ability to resist risks. This was particularly evident in the global economic recession caused by the financial crisis in 2008. With China's exports declining significantly, exports of the medical device industry continued to grow rapidly.