[Dry goods] mobile medical top ten causes of death six self-defense

On the left side of the slide, there are ten ways to die for mobile medical treatment . After studying and evaluating nearly 200 mobile medical projects in the past year, the Unicorn Studio saw a large number of entrepreneurial projects quietly dying or waiting for death. New projects come on stage or wait for opportunities. These ten kinds of death methods are only general descriptions. Each family has a unique cause of death. Only one is unchanged: the death of a startup company is normal, and the survival is abnormal. Mobile medical care requires medical + Internet cross-border, and the medical system is heavily regulated. All who can survive are the cattle who have the ability to add character and luck.

The environment is sinister, but what about the classmates who are already on the road? If you are mistaken about a thief ship or an entrepreneur who knows that there is a tiger in the mountains, you must do a good job in the short-term environment. The Unicorn Studio firmly believes that China's medical care cannot be separated from the deep involvement of the Internet. Mobile medical care is not a cold winter. All we have to do is to survive and wait until the spring blooms.

In my speech, I mentioned that the three mountains that restrict the development of mobile medical care are the public medical system, the extreme weakness of business insurance and the stagnation of medical data opening, rather than the so-called business model or technology, because only the demand is liberalized, the good model Naturally, technological progress will also move forward. Therefore, the Unicorn Studio believes that the three major signs of mobile medical outbreaks are that the top three hospitals implement the multi-point practitioners >20%, and the business insurance accounts for >5% of medical expenses and >30% of the top three hospitals. The potential of partner doctors has been released, the price of medical services has not been distorted, commercial insurance has become an important payer, medical data has been interconnected, and the spring of mobile medical care has really come.

The dream is beautiful, we must base ourselves on reality and prepare for the change of the big environment. So I shared six self-defense tricks for mobile healthcare partners.

1 Medical low-frequency has become a consensus, many diseases can not be born twice, I hope that patients with more sick and more use of APP is not ethical, so copy the Internet travel or social and other high-frequency behavior patterns, using subsidies to cultivate user stickiness is nowhere. But it is not for surrendering. We can choose relatively high-frequency medical behaviors, such as pediatric or chronic diseases, or directly target the “high-frequency” phase of the onset, or use high-frequency health regimens to drive low-frequency medical services, such as Sign-in, community, step-by-step fitness, etc. to mobilize the activity; or collect a variety of services related to the disease, using multiple low-frequency behaviors to "make up" into a high-frequency mode. Of course, the frequency is not fatal. The key is whether the product can directly solve the actual problem of the patient. If it can, the low frequency will be used. For example, Ctrip, Tongcheng and other tourism OTA platforms may not be used frequently, but you will open them when needed.

2 The platform product startup window has been closed. It means that there is no chance for APP or WeChat for simple consultation, registration or medical e-commerce. I often hear entrepreneurs tell me to be a doctor-patient platform. Here, I will pull the doctor and look for the patient there. The more the doctors and patients are connected, the more they will play. If the doctor-patient bilateral platform can achieve a certain level of users, of course, there is value, but under the existing system, the trust and demand of the doctors and patients on the network platform are not large, the existing platform can basically meet, and some have been quite strong. Without service features and deep innovation, such platforms are difficult to break through.

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