People are old and sick, and both of them require the participation of doctors. Therefore, doctors have been a respected profession since ancient times. With the advent of the Internet era, people have tasted the sweetness in the process of transforming traditional industries with the Internet. Many people have begun to try to use the Internet to transform the traditional industry of medical care , hoping to spark the spark, but the effect is not ideal.
However, in the circle of the Internet, there has never been a shortage of brave people. On August 2, Ping An Health Cloud and Ping An Annuity held a press conference in Wuhan, Hubei, officially launched the “Hospital One Account†platform, and they hoped to be in the medical A painful point of hard work, using the Internet to truly transform medical care, can they succeed?
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Ping An Hospital One Account Pass Conference Event Site
First, the status quo of Internet + medical development: the last gold mine in the Internet era
Chinese entrepreneurs' attempts to adopt Internet medical care began in 2011. In March of that year, the good doctor released his mobile app, and almost every few months, there was a very large participant. And almost everyone who wants to make a difference in the Internet medical field agrees with this: Internet medical care is a long-term business, and the future is bright and it is not a time to make money. But we can also interpret this idea from another angle, that is, although the industry has great potential and a lot of influx of capital, the current pathfinders are not developing very well. According to the China Internet Statistics Report released by China Internet Network Information Center at the beginning of this year, as of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of netizens. Compared with the huge medical demand, this The penetration rate is not high, which also confirms the unfavorable development of Internet medical care.
We can use this sentence to describe the current status of Internet medical entrepreneurship: repeated defeats and repeated defeats. In the Entrepreneurship Competition, Internet medical entrepreneurs are shouting that they are subversive, and VC is also doing a lot of money with the same blood. However, Internet medical companies have been slow to see profits, and no one can explain when the dividends for white Internet medical care will come.
There are several reasons for this:
1. Harvard Business School professor Clayton Christensen once mentioned in the book "Innovators' Answers" that although the US medical market is fully marketized, the Internet's permeate must rely on the market and users to create A new value system and a closed loop. For an industry with a very special form of payment like medical care, creating such a closed-loop system can be extremely difficult.
2. Medical care itself is an industry that can't get out of the offline. The online activities are so fancy, and it can't do the simplest minor surgery like cutting double eyelids. Coupled with the fact that medical care is a highly professional industry, it is doomed to rely on the operation to drive the idle power of the society, and then subvert the heavy asset owner's set, and it does not play at all, so it wants to rely on small investment and rely on light assets. It is basically impossible to do "Internet + medical care" for its operation.
3. The entire industrial chain of medical care can be basically divided into patients, hospitals, doctors, enterprises (drugs, equipment, etc.) and payment. The current Internet medical entrepreneurship is basically aimed at patients, but wants to transform more than one. It is obviously unrealistic for the chain industry to cut into only one of the chains.
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