In the medical and health field, the physical health, consultation, and mental health users have the highest scale, but overall, they are still in the emerging stage of user growth, and the user scale is growing rapidly.
Gender: Users in the medical and health field are mainly women, and they love physical health, cosmetic surgery and other applications.
Regional distribution: The more users with higher education levels and incomes, the more concentrated they are in first- and second- and third-tier cities, the more important they are to use medical health apps. They have ideologically attached importance to their own health and have become an important driving force for the renewal and enhancement of medical health APP.
When the mobile Internet penetration rate reaches a certain level, groups with relatively scarce medical resources are also beginning to pay attention to the use of medical health APP.
Key points of operation: Although ideology has a correlation with the use of medical health APP, it can still dig out the key points of product operation from the perspective of user behavior.
For example, the most relevant areas of physiological health APP are mobile radio, food e-commerce, food community, K-song/show field, etc. From this correlation, it can be seen that the user groups in the field of physiological health prefer diet applications and love. Online shopping foods are also willing to share food guides; music applications become entertainment products for their daily lives.
Cross-analysis was carried out between physiological health users and diet APP. Among them, the first quadrant was 6 apps, such as kitchen, bean and fruit, and Jingdong home, indicating that physiological health users prefer the above applications, and the viscosity is high. Physiological health APP can be considered. Instead of doing joint marketing or marketing, you can get higher quality users.
First, the basic composition of medical health APP users
The medical health, physical education, consultation, and mental health users have the highest scale.
Female-dominated
The proportion of men and women is significant in all areas of the health care industry, with women accounting for 80% of the total. It can be seen that female users are heavy users of mobile health care .
Different subdivisions have certain differences. Women prefer cosmetic surgery and physical health APP, the latter is the most significant; in the field of consultation APP, it shows that the male and female users are relatively flat.
2. Most young people
Young people in the medical and health field account for a relatively high proportion; from the TGI analysis, it can be seen that young people under the age of 24 are more inclined to use cosmetic plastic surgery and physical health APP, the TGI is more than 1.5, and users over 36 years old are on the consultation class. The APP is used more and the TGI is over 1.
Although the population in the more developed areas constitutes the main force of medical health applications, further analysis from the health care TGI shows that the use of medical health APP in first-tier cities, prefecture-level cities and county-level cities is higher than 1, or even more than 1.5, medical health. The high level of use in first-tier cities is mainly due to the degree of health concerns of users in first-tier cities and the relative proficiency in the use of mobile Internet. The prefecture-level/county-level city users are symmetry in seeking information about mobile Internet products when medical resources are relatively scarce.
From another point of view, medical health APP mainly needs to strengthen the general penetration in second- and third-tier cities, and it needs to maintain a wait-and-see attitude for towns and villages that need education from the realization of their habits. Specific to the three typical areas of medical health, users in county-level cities pay more attention to physical health and consultation, while users in second-tier cities are more willing to use beauty-type APP.
3. High academic qualifications
High school and above account for more than 80% of medical health users. Further analysis from the medical health TGI, college and above users pay more attention to the use of medical health APP, physical health is its most concerned type of application, while cosmetic plastic surgery and interrogation applications are behind.
Students account for the largest share of the health care industry, and the use of health-care apps by workers and freelancers needs to be strengthened.
On the whole, the unemployed/unemployed groups and white-collar workers have the highest level of use of medical health APP, the former may be derived from the uncertainty and response to medical insurance, while the latter is derived from the awareness and attention to their own health. At the same time, these two groups are particularly concerned about and heavily use of physiological health APP.
In addition, the student group is particularly concerned about the use of cosmetic surgery APP in the context of current facial values; while civil servants and institutions use repeated consultations in the context of a cautious environment.
4. High and low income people coexist
The income distribution of users in the medical and health industry is polarized. The penetration of high- and low-level medical and health apps is relatively high. The former comes from the high level of health awareness and the use of medical health APP, while the latter may come from other medical health measures. Not rich.
Second, user portrait and product operation tips
1. Physiological health APP user behavior portrait and product operation tips
The areas with the strongest physiological health relevance are mobile radio stations, food e-commerce, food communities, K-songs/shows, etc. From this correlation, it can be seen that the majority of the user groups in the physical health field are female and young. Women-oriented, preference for diet applications, love online shopping foods are also willing to share food guides; music applications become their daily entertainment products, reflecting the young women's pursuit of leisure life.
TGI analysis was carried out in the field of physiological health APP and diet. Physiological health APP was highly concerned by users in the fields of food e-commerce and food community, indicating that such users love online shopping and like to share food tips and strategies. The menstrual tracker and the users who have applied better in the past prefer food e-commerce, indicating that e-commerce is the main channel for online shopping for such users.
From the perspective of product operation, we can consider cooperation with food e-commerce APP. Dagu, Meiyu, and Xiaoyue calendars are more popular. The better the users of the month, the preference for food and beverage coupons, indicating that such users are more sensitive to food and beverage preferences and pay attention to discount information.
The cross-analysis was carried out by the use of APP by the physiological health users in the diet field. The vertical axis is the TGI value of the physiologically healthy user in the diet field, and the horizontal axis is the monthly penetration rate of the dietary APP, as shown in the figure:
Among them, the first quadrant is 6 apps under the kitchen, bean and fruit food, Jingdong home, etc., indicating that physiological health users prefer the above applications, and the viscosity is high. The physiological health APP can consider joint marketing or marketing promotion to obtain Higher quality users. The specific performance of these 6 apps is as follows:
TGI analysis is carried out in the field of physiological health APP and music. The menstrual tracker and the small calendar user prefer the music player APP, and the viscosity is high. The better the month, the better the user prefers the music learning app, and the user prefers the MV video and music rhythm app.
Physiological health applications are more popular among users in the field of mobile music. Listening to songs with mobile phones has become an important part of the daily life of such users. The smaller the calendar, the better the month, the less the user is welcomed by the user. Dagu, Meiyou users prefer the ringtone tool music app, which has certain needs for personalized ringtones.
Among them, the first quadrant is 6 kinds of APPs such as Cool Dog Music, Himalayan FM, Sing Bar, and National K Song, indicating that physiological health users prefer the above applications, and the stickiness is high. Physiological health APP can consider joint marketing or marketing with them. Actions to get higher quality users.
2. Interview APP user behavior portrait and product operation tips
The most relevant areas of consultation are sports and fitness, insurance services, P2P, sports video/live broadcast, etc. It can be seen that users in the field of consultation are not only highly concerned about health, love sports and fitness, but also have strong asset optimization. Awareness.
Financial applications help them manage their assets. Sports applications satisfy users' information needs for sports events on the one hand, and assist users in science and fitness on the other.
With the TGI analysis of the APP and the financial field, the female private doctor APP is highly popular among users in the field of P2P and financial management. This type of users pay attention to their own asset management and have strong financial needs. Ping An Good Doctor APP is highly popular in the field of account management. The users of Good Doctor Online App prefer financial information, and such users have certain information needs for grasping financial and economic trends.
Good doctor online, Chunyu doctor APP has received high attention in the field of mobile payment and mobile banking, indicating that online payment has become an important payment behavior for such users.
Among them, the first quadrant is 6 apps such as Straight Flush, Ping An Life, Jingdong Finance, and Handy Notes, indicating that the users of the consultation prefer the above applications, and the stickiness is high. The consultation APP can consider joint marketing or marketing promotion. Get higher quality users.
3. Cosmetic plastic APP user behavior portrait and product operation tips
The most relevant areas of cosmetic and plastic surgery are hotel reservations, aviation services, shopping guides/rebates, food e-commerce, etc., indicating that the application of cosmetic plastics and mobile shopping industry chain links is highly correlated. Users who pay attention to their own cosmetic surgery, but also like online shopping; prefer shopping guide / rebate applications, indicating that they are sensitive to fashion trends and product prices.
TGI analysis is carried out in the field of cosmetic plastics APP and mobile shopping. Users of Meilila and Yuemei Plastics applications are highly concerned by users in the field of food e-commerce and cross-border e-commerce, indicating that such users prefer food, love Haitao, and purchasing power. Strong; users of the Makeup Collection application prefer brand e-commerce, which has a certain brand loyalty and pursues quality life.
There is a significant difference in the popularity of cosmetic and cosmetic applications in the field of micro-business and express delivery services. The popularity of the school makeup network and Yuemei plastic surgery in the sale of e-commerce, integrated e-commerce and mobile payment is not much different.
Among them, the first quadrant is 5 apps such as Vipshop, Mushroom Street, Jumei Premium, Taotao Bar, etc., indicating that cosmetic plastic users prefer the above applications, and the stickiness is higher. The cosmetic plastic APP can consider joint marketing or market with it. Promote actions such as higher quality users.
Hight Speed Meat Chopping Machine
The automatic Chopping machine is suitable for cutting fresh and frozen meat. It adopts the automatic cutting knife rotary cutting method and the cutting efficiency can reach 200≤288 times/min. The width of the cut raw material is 20-200mm and the maximum thickness is 80mm. The finished product after cutting can achieve 1-80mm.
Meat Chopping Machine mainly include feeding/discharging sys power controlling system,PLC automatic control and so on.
Frozen Meat Chopper,Meat Chopper,Frozen Meat Chopping Machine,Continuous Meat Chopping Machine
Zhucheng Tongxi Commercial And Trade Co.,Ltd. , https://www.blackgarlicgroup.com