Recently, the US micro-motor system and sensor industry research group and Valencell, a well-known physiological sensor research and development company, conducted a survey. The survey aims to collect consumer expectations and attitudes about wearable products such as fitness trackers, smart watches, and smart clothing.
The survey covered 706 US consumers of different populations, and 43% of them had wearables. Although the base of the interview is not very large, it is enough to represent the voice of the vast majority of consumers in the market. Let's take a look at this survey report with Daike.com.
I believe many of my friends have put them on the shelf after wearing them for a few months, and this survey explains why. The report shows that more than one-third of consumers are giving up on continuing to wear devices because of the inconvenience of charging, and the problem of inaccurate monitoring data makes them lose confidence in the product.
From the report, we can see that consumers generally value the monitoring accuracy of fitness tracking equipment. 63% of people think that accuracy is the most important indicator of wearable equipment, followed by comfort (57%) and battery life (47%). ).
According to the survey, 80% of people think that wearable devices have had a positive impact on their lives, and 74% of people will consider buying a wearable product, provided that the purchased products can ensure the accuracy of monitoring to help them. Better manage your health.
Valencell's president and founder, Steven LeBoeuf, commented, "More and more consumers want to monitor their health through more precise physiological sensors. And market experience has proven that wearable products that lack monitoring accuracy will eventually It has been eliminated by consumers. From this point of view, the accuracy problem does affect the biggest impact factor of wearable device sales and popularity. After all, if the basic monitoring functions are not guaranteed, then what is the shape and endurance?
In addition, the study also conducted a statistical analysis of the functions of consumer preferences, the results are as follows:
55% want to have pressure monitoring
48% want to have sweat monitoring
46% want to have blood pressure monitoring
38% want to have daylight/ultraviolet monitoring
35% want to have the necessary vitamin supplement reminder function
From the survey, we found that more than half of the people are interested in stress monitoring, and it seems that the American people are living in dire straits. Today's widely circulated blood pressure monitoring function can only be ranked third, and even worse than the sweat monitoring function is popular. It seems that manufacturers still do not quite understand what consumers really need.
However, this preference ranking is good news for companies like WellBe and Zenta, because they have launched a stress monitoring bracelet that calculates the user's stress level and helps the user release through proper meditation or other decompression methods. Stress, calm down the mood.
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