Primary care is on a huge vent. The grading diagnosis and treatment policy is the biggest driving force of this vent.
The national grading diagnosis and treatment policy puts forward the 16-character principle of “primary diagnosis, two-way referral, rapid division and treatment, and up and down linkageâ€. Grassroots medical institutions will become a new medical entrance and a new round of entrance competition for Internet medical.
Yi Kangkang, who has focused on medical intelligence hardware, began to lay out on this track last year. About half a year, Yikang's flagship product 12-lead telecardiogram service system has covered nearly 3,000 primary medical institutions in 25 provinces and cities, including clinics, clinics and health centers.
According to Zhou Yi, the founder of Yikangkang, the 12-lead remote ECG service system has an activation rate of 86.6%, a retention rate of over 95%, and an effective consultation of over 10,000 cases. “Users who have used our products have a strong willingness to pay, and the proportion of paying users is about 80%. There are hundreds of user growths per month, and users are expected to exceed 10,000 at the end of the year.â€
The entrance to the future medical care will definitely sink to the primary medical institutions. Recently, Guangdong Province announced that it will gradually abolish the outpatient service of large hospitals. Many local governments have issued a grading diagnosis and treatment policy, suggesting that the first-level consultations at the grassroots level will account for more than 65%. What Yikangkang needs to do is to help grassroots medical institutions improve their medical treatment and avoid medical risks.
The use of Yikangkang's 12-lead telecardiogram service system has helped the grassroots doctors to detect hundreds of patients with critically ill patients, and then these patients were promptly referred.
Previously, Yikangkang targeted the target group at the grassroots doctor's small B end, and now it has expanded from grassroots doctors to single clinics and small chain clinics in coastal areas.
Discover the primary medical blue ocean market
As early as two years ago, Zhou Wei discovered some problems in township hospitals and village clinics during the implementation of the project: when they put some equipment such as electrocardiographs into these places, the enthusiasm of the grassroots doctors was not high.
First of all, the use of electrocardiographers by grassroots doctors is not standardized; secondly, grassroots doctors do not understand ECG, and no one helps him interpret them. After market research, Yikangkang found that the electrocardiograph products were just needed for the primary doctors, but they needed a 12-lead ECG instead of a single lead. "Some special diseases, single-lead ECG can not detect the problem." Yi Bikang co-founder Zhao Yulin said.
Compared with doctors in large hospitals, grassroots doctors face greater medical risks, and in the event of a medical accident, they may be ruined. Most of this medical risk is caused by diseases such as atypical myocardial infarction. However, there is currently no 12-lead ECG system developed specifically for the use of grassroots doctors on the market, and some risk warnings for the grassroots doctors. Yikangkang judges this is their chance.
First, Yikangkang customized products for grassroots grassroots doctors. Secondly, Yikangkang cooperated with experts to provide timely interpretation of ECG for grassroots doctors through the Internet platform. Yikangkang's 12-lead ECG system can not only perform static new ECG monitoring, but also realize 24-hour dynamic monitoring in the future.
The arterial network has learned that Yikangkang has reached a cooperation with the medical team of the Cardiovascular Doctors Group, and the experts on the medical board platform can remotely interpret the ECG. “In some local hospitals, clinics, and small clinics, there is no special recruitment for a remote ECG reader. Therefore, these services need to be distributed through remote and IT means,†Zhou said.
Specifically, after the grassroots doctors use the 12-lead remote ECG service system of Yikangkang to upload data, a full-time customer service will immediately respond to the consultation request and quickly forward the patient's electrocardiogram to the on-duty expert.
The expert receives the request, combined with the clinical symptom description, usually returns the reading result within 5-15 minutes. In case of abnormal ECG, the customer service guarantees the first time to notify the on-site doctor for emergency treatment by telephone or SMS. Experts will also open online and offline professional training courses from time to time to help grassroots doctors improve their professional skills and service levels.
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