E canola production ranks first in the country for 17 consecutive years

"The world rapeseed to see China, China rape to see Hubei", rapeseed oil is even called "Oriental olive oil." The province's oil crop production was 2.8 million tons, ranking third in the country. Among them, about 2.3 million tons of rapeseed, ranking first in the country for 17 consecutive years, accounting for about 1/6 of the country.

At the beginning of November, the “land of rapeseed” Jingmen, the winter rape on both sides of the road, was connected one after the other. The rise of green oil was buoyant.

“Now, although it is not a harvest season, the industrial chain of Jingmen rape is in operation all the year round.” Lu Changbin, head of the dispatch department of Jingmen Food Bureau, told reporters that rapeseed oil was stored before it was put into Shangchao. In an enterprise or national reserve oil depot, the market supply situation determines when to enter the market.

In the local area, the public knows that this is a "Guozihao" oil depot. There are 10 edible oil tanks in the factory, with a total capacity of 19,000 tons, and 15,000 tons of rapeseed oil. "These oil reserves are enough for Wuhan people to eat for 30 days, enough for Jingmen people to eat for 90 days."

According to Wang Ruiyuan, chairman of the Oils and Oils Branch of the China Grain and Oil Association, according to the statistics provided by the National Grain and Oil Information Center, the consumption of edible oil in China reached 25.15 million tons in 2011, industrial and other consumption was 2.5 million tons, and the per capita annual consumption has reached 20.5 kg, comparable to the world's 20 kg per capita, the edible oil market can be described as huge.

According to industry insiders, more than a decade ago, Hubei was originally a world of rapeseed oil, and rapeseed oil was once the “primary oil used by the common people”.

According to Liang Hongxing, before 1998, rapeseed oil consumption in the province accounted for 90% of the province's oil consumption, and then decreased at a rate of 10% per year. In 2009, rapeseed oil consumption only accounted for 2% of the province's oil consumption. Within.

Similar situations also occurred in foreign countries. A few years ago, the vast majority of consumers in Anhui, Hunan, Jiangsu, and Shanghai all consumed rapeseed oil. Due to insufficient promotion and lack of brands, the market was squeezed every year.

Nowadays, it's easier said than done that local rapeseed oil is going to take out a lot of soybean oil, blend oil, and peanut oil.

According to the person in charge of Hubei Hunsen Tianli Grease, Jingmen, for example, already has three major rapeseed oil brands, namely Yushu, March Flower and Jingchu Flower. "March Flower" and "Yushu" were identified by the provincial government as "High Quality Canola Oil in Hubei" brand and became one of the four major premium rapeseed oil brands in the province. At present, “Yushu” and “March Flower” rapeseed oil have occupied more than 50% of the market share of edible oil in the city and are sold in more than 20 provinces and cities around the world. Strong brand power is exerting an effect.

However, local brands first pressed down the price to hit the brand. Although the sales volume rose rapidly, due to the small base, the share of rapeseed oil in the province's oil consumption market was still less than 10%.

In addition, the promotion of such big brands as Luhua and Golden Arowana also restricted local rapeseed oil breakthrough. Liang Hongxing admitted frankly that there are several hundred rapeseed oil brands in the country, and there are many regional brands, but all are in the integration stage. The well-known rapeseed oil brand has not yet appeared in the country. This also gives Austar, Yushu, and March flowers. Come the opportunity.

Fu Tingdong, a member of the Chinese Academy of Engineering and a rapeseed expert, said that rapeseed planting in Hubei is a unique condition and rapeseed is China's largest edible oil source and the most potential oil crop. And high nutritional value, oleic acid content up to 78%, or even more than olive oil. Therefore, both from the nutritional value and the self-safety of national cooking oil, Hubei rapeseed oil should have great potential.