How Drug Marketing Resists the Attack of New Drugs Overseas

When more than 97% of Chinese chemical drugs are generic drugs, how can we resist the arrival of new overseas drugs? The number of DMFs owned by Indians is three times that of ours, which means that there are far more APIs than we do export to India, and we intentionally or unintentionally become the three of their products. What is our own level of English and marketing when India occupies 80% of the US generic market? China is a factory in the world, not a laboratory. How can we change this situation? In 2009, the API we exported to the United States was only US$2.4 billion, while the United States imported US$60 billion. How can we increase our contribution to the United States and produce China's Sun Pharmaceuticals and Labbrand Labs? There are 8 proprietary Chinese medicines in the FDA for clinical trials, but none of the Chinese pharmaceutical companies have proprietary Chinese patent medicines listed in the United States. Only one tea polyphenol is sold in the United States as a prescription drug, which is the result of cooperation between China and Germany.

Development should follow the principle of "Shuwai must first enter the country", but "An Nei" is not the ending, but the beginning of "outside the field." "Extraordinary foreign affairs" is not the goal but the beginning of "going outside". The so-called "An Nei" is an internal benign competition, as well as cooperation to nurture and develop the market; the so-called "foreign" is to establish barriers at the product, sales and market levels; the so-called "entry" is to go overseas, let overseas pharmaceutical companies Use our API to sell our generic drugs and new drugs overseas.

How many people are still playing "price wars"? How many people have already started in "Anni"? How many people are already "outside"? How many people have already gone outside? There are only a few low-end generic drugs on hand to fight "price wars" and the competition is like forests. There are some varieties of "An Nei" on hand, and there are only a few competitors. There are one or several new drugs or "orders" on hand. Foreigners' envied sales and marketing operations model; “Entrance” is subject to the cGMP compliance review. It is either a major API exporter or a single-variety exporter, or it has a product with excellent performance in the country or a global patent new drug, either He is well-known for his peers and he will go overseas to take advantage of the 80 billion to 130 billion U.S. dollars worth of brand-name patents that will expire in the next few years.

Over one billion US dollars worth of investment in new drug research and development, which lasted for 10 years, ended in failure. The number of new drugs launched globally decreased year by year. These signals gave the power of generic drugs, multinational pharmaceutical giants closed overseas R&D institutions, cut R&D personnel, and reduced R&D investment in new drugs. , indicating that in a period of time it is still a world of generic drugs.

The control of generic drugs in the control of the drug world has also increased the demand for APIs. These are the strengths of Chinese pharmaceutical companies. Go overseas? ! Looking at Haier, think about Lenovo's acquisition of IBM personal computers, Geely's acquisition of Volvo, we have been an uproar? How far is the road? The heart can go first!

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