How can pharmaceutical investment promotion open up the pharmaceutical investment market? How to keep collecting new distributor information? These are the issues that pharmaceutical investment is considering. As a rapid and low-cost way to expand drug marketing, pharmaceutical investment promotion is increasingly being strongly and widely respected by many pharmaceutical companies and has become a unique distribution model. The direct purpose of pharmaceutical investment promotion is to develop an ideal market for products and create greater economic benefits for pharmaceutical investment enterprises. In the view of pharmaceutical investment professionals, the price war has started, corporate profits have fallen, and they have begun to work on product quality. The result of consumers buying inferior products is the lack of trust in health products. Such a vicious circle makes more and more Many health care products companies have entered a dead end.
Therefore, we need to change our minds to operate pharmaceutical investment, create new marketing strategies, consider the psychology of consumers, and have unique selling points for our own health products, and then carry out brand names, product packaging, and advertising to meet the needs of consumers. Medical agent experts believe that in the premise of a good product, it is necessary to change the concept: from the emphasis on value to value, from the importance of the channel to the importance of the terminal, from the emphasis on sales to the market, from the emphasis on benefits to academics. Pharmaceutical investment from the emphasis on value to value. Consumers are not afraid to buy expensive goods, but they are afraid to buy expensive products; they do not want to buy cheap products, but want to take advantage of them. Therefore, the focus of pharmaceutical investment promotion companies is not to lower prices, but to increase the value and make the products worth long-term.
First of all, pharmaceutical investment professionals need to know their products in detail and understand which products they use to walk RX, which go OTC and which can go to the terminal! In this way, when you see the list of customers who are looking for a product, you should first look at the type of list he is looking for and make the first judgment. Is it RX or OTC? Is it exclusive or generic? It is to do hype or to do a meeting, etc., etc. If your products are RX, then do not recommend OTC! Unless he is doing running! If your product is exclusive, don't go for generic medicine first! Because people who do generic medicine are common, the price of the product is cheap!
In addition, the pharmaceutical investment agency believes that investment advertisements should pay close attention to the emotional distance from pharmaceutical investment agents. The original potential agents are far from you, and you should try to let pharmaceutical agents know and trust your company through pharmaceutical investment advertisements. In addition, medical agent experts believe that all pharmaceutical investment enterprises must pay attention to the change of ideas, especially new drugs are also increasingly difficult to do. When the competition is very fierce, the gap in the marketing level of pharmaceutical investment merchants is reduced, consumers' ability to distinguish between them is enhanced, and the product is the product itself.
Therefore, we need to change our minds to operate pharmaceutical investment, create new marketing strategies, consider the psychology of consumers, and have unique selling points for our own health products, and then carry out brand names, product packaging, and advertising to meet the needs of consumers. Medical agent experts believe that in the premise of a good product, it is necessary to change the concept: from the emphasis on value to value, from the importance of the channel to the importance of the terminal, from the emphasis on sales to the market, from the emphasis on benefits to academics. Pharmaceutical investment from the emphasis on value to value. Consumers are not afraid to buy expensive goods, but they are afraid to buy expensive products; they do not want to buy cheap products, but want to take advantage of them. Therefore, the focus of pharmaceutical investment promotion companies is not to lower prices, but to increase the value and make the products worth long-term.
First of all, pharmaceutical investment professionals need to know their products in detail and understand which products they use to walk RX, which go OTC and which can go to the terminal! In this way, when you see the list of customers who are looking for a product, you should first look at the type of list he is looking for and make the first judgment. Is it RX or OTC? Is it exclusive or generic? It is to do hype or to do a meeting, etc., etc. If your products are RX, then do not recommend OTC! Unless he is doing running! If your product is exclusive, don't go for generic medicine first! Because people who do generic medicine are common, the price of the product is cheap!
In addition, the pharmaceutical investment agency believes that investment advertisements should pay close attention to the emotional distance from pharmaceutical investment agents. The original potential agents are far from you, and you should try to let pharmaceutical agents know and trust your company through pharmaceutical investment advertisements. In addition, medical agent experts believe that all pharmaceutical investment enterprises must pay attention to the change of ideas, especially new drugs are also increasingly difficult to do. When the competition is very fierce, the gap in the marketing level of pharmaceutical investment merchants is reduced, consumers' ability to distinguish between them is enhanced, and the product is the product itself.
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