Behind the order of the housewife, the custom direct sales of various types of organic produce have quietly risen, and its push is still the word safety. The average price of these dishes is more than 5 yuan per catty, even as high as 10 yuan per catty, becoming an aristocratic dish and gift dish that ordinary people can't expect. Even so, there are growers crying "lose money". . The reporter's investigation found that the standards for the practice of organic cultivation of various vegetables are not uniform and they are mixed, and most of them can enter the family directly from the land without any checks. The quality guarantee depends on the "conscience." How can direct food be safe and inexpensive?
Phenomenal table security boosts direct sales model
It is not only the Green Consumption Alliance that the reporter visited and discovered that the business model of direct distribution of agricultural products to home has quietly risen in Zhengzhou.
The Golden Harvest Farming Cooperative in the northern suburbs of Zhengzhou has recruited members of the community more than a month ago. It pays 3,600 yuan each year and can receive vegetables of no less than 540 pounds.
In early October of this year, the Beijing Guoren Green Alliance also opened the Guoren Supermarket in Zhengzhou to sell products from agricultural cooperatives such as Lankao and Xinxiang and provide vegetable distribution services.
The distribution package brochure of Zhengzhou Tianyuan Organic Farm shows that it not only delivers vegetables but also raw and cooked meat products and eggs. In Jinshui District, a company specializing in eggs launched a prepayment of 2,800 yuan to the community from the end of June. Within a year, it distributed 1080 eggs and four hens. Currently, there are more than 500 distribution customers.
In Beijing and Shanghai, the well-known small donkeys in the organic cultivation circle, the Civic Farm and Dolly Farm, have also experienced a spurt growth in their vegetable distribution business in recent years. According to insiders, the donkey's membership "has only recruited less than 100 people in the past three years, and 400 people have joined in less than two weeks this year."
The reporter noted that almost all of the vegetable distribution business has emerged within the last two years, and its model is generally viewed by both practitioners and consumers. The reason is that the golden harvesting and cultivating cooperative leader and Cai Shuhong, who has been engaged in the vegetable business for many years, have broken down. The issue of food safety has been paid more and more attention by people, "especially in the last three years, melamine, virulent bean, clenbuterol, and waste oil. Events took place in succession, prompting some urbanites to come up with more money to eat in a safer manner, and producers and investors are keenly aware of the signs."
Living in the 21st century community Fengcheng school, 80% of the family's food is distributed weekly on suburban farms. He told reporters that he is usually busy with work, delivery eliminates the cumbersome shopping, and there is no need to worry about prices during the Spring Festival or Hard to buy, "The most critical thing is to eat a relatively safe dish."
Price price and market acceptance
Most producers and merchants refer to their dishes as organic vegetables. What are organic vegetables? A simple understanding is that no pesticides, chemical fertilizers, growth regulators, no genetically modified seeds, no pollution, no nutrient. Organic vegetables have entered the field of vision in recent years, but the price is staggering, and the media even calls it "noble dishes."
At 9:30 in the morning on November 6th, Zhengzhou Yingxie Theater was crowded with people and was held by the Second Healthy New Farmers Market held by the Agricultural Development Research Association of Henan Agricultural University and other institutions. The Small Market aims to promote organic farming concepts and mutual assistance between urban and rural areas. 14 agricultural cooperatives and farms came to set up stalls. Tian Guirong, Xinxiang’s environmental protection expert, also came. The person in charge of the Nanmazhuang Ecological Agricultural Cooperative in Lankao County came, and the Guoren Supermarket and several farms in the suburbs of Zhengzhou also came.
Wei Rui is an accountant of the cooperative of Huzhai Brother Farming and Animal Husbandry in Lankao County. The carrots, celery and peppers placed in front of the stalls look like water spirits in the vegetable market, but the price is also scary: a uniform of 8 yuan a pound! On the side of the farm, the organically cooked pork is priced at 78 yuan a pound, and eggs 15 yuan a pound. An old lady looked at the price, widened her eyes and went away.
After 20 minutes, Wei Rui's vegetable stalls are still lingering. On the side of the Taiwan University of Political Sciences teacher Wang Ruiqi was anxious: "This is more expensive than Taiwanese food! How can you promote this price? You see that the booth opposite is known to give a discount experience price." Wang Ruiqi came to the mainland this time, just in Lankao Inspected several cooperatives and this small market came with the peasants. She took out the pen and paper, rewritten the price, 8 yuan became 2 yuan, 1.5 yuan, the food stall finally began to gather people.
At 11 o'clock, the market ended. The most sold is Tsai Su-hong who is familiar with marketing techniques. He brought in 1000 kilos of vegetables. The original price was 6 yuan or 4 yuan for all 60% or 4 yuan, and he sold nearly half; the others sold in general, and Tianyuan sold several boxes. Eggs, Tian Guirong sold only one bag of rice and eight pounds of corn bran.
“The price is still too high, and I can’t afford it.†Fan Huifang, an associate professor at the School of Public Administration of Zhengzhou University, where students come to visit the market, laughed.
In fact, in Zhengzhou, organic products distributed by several institutions are not cheap, vegetables are more than 5 yuan per catty, and high even 10 yuan per catty, which is 2 to 5 times the market price. In Jinshui District, the egg company's organic eggs combined 2.6 yuan, the most expensive retail reached 6 yuan, the distributor admitted to the reporter: more than 60% of the distribution business is for gifts, "buy not eat, eat not buy".
Investigate the same selling price as someone earns compensation
Under high prices, how high is the cost of planting organic vegetables? The reporter visited two organic farms and found that the same sales of more than 6 yuan a pound, someone can make someone shouting compensation.
Guo Mingliang’s farm has a good reputation in the organic cultivation circle. A total of 15 mu of land was rented from a nearby village, 4 mu of which is a vegetable field, and supplies 50 households of seasonal vegetables. The delivery price is set at 6.5 yuan per catty, excluding the delivery fee charged by the Green Alliance. 5 yuan a pound for vegetables.
Guo Mingliang calculated the cost for the reporter. Vegetables can not use fertilizer, but also to ensure quality, so it is necessary to use more organic fertilizer. At present, the market price of earthworm excrement is 800 yuan a cubic, chicken manure is 120 to 150 yuan a cubic, cow dung is 30 yuan a cubic. Since the beginning of this year, his vegetable plots have been used twice. According to the varieties of different vegetables, an area of ​​10 to 20 cubic meters of manure (most of them) is invested in about 10,000 yuan. In terms of manpower, insects, weeds, and manure depend on manpower. Farms work for nearby farmers all year round. One man pays 45 yuan a day, and he employs up to six people. The labor cost per mu is about 1,000 yuan.
"From April to October, we collected 60,000 vegetables, not counting the rent, seed money, and the manpower of our husband and wife. The fertilizer and employees of 4 acres of land will be allocated 40,000 yuan. As an investment, it is not. "Make money." Guo Mingliang said that his organic vegetables are money-losing, and the reason that he still insists on doing so is because of the dependence of relatives and friends on organic food. In addition, the farm has 5 mu of land to produce worms for personal use. "It was planned to be sold externally, but all Take in your own vegetable field." In another organic farm, the vegetable delivery price is also more than 6 yuan a pound, but organic fertilizer is used very little, and some of the vegetables are not organic, but rather green standards (limited use of limited pesticides and fertilizers are allowed). Investors frankly stated that when a customer saturates, a pound of vegetables can have a profit of less than 2 yuan.
A person who visited a number of farms and cooperatives told reporters that the cost of organic food and grain is not transparent to the outside world. Although they all claim to be organic, there are different inputs from producers and different prices. He once purchased hundreds of pounds of organic rice from a cooperative, and the other party offered a price of more than 10 yuan a pound. “I said that I had visited their farms and knew that this season's rice investment and yield per acre were going to be purchased over a long period of time. They gave it a full 40% discount.â€
In terms of quality, most organic farms do not seek organic certification due to cost pressure, and there is no detection link. Vegetables directly enter the family from the land. “Whether or not there is any use of pesticides and chemical fertilizers depends on the conscience.†"A lot of farms invite consumers to visit, but how many doors can be seen by people who haven't planted land?" said one agronomist interviewed.
How safe and inexpensive is your way out?
Of the 14 cooperatives and farms that participated in the second session of the Healthy Farmers Market, only one farm with a capital background was organically certified.
“We encourage farmers to cultivate according to organic standards but do not encourage certification.†Zhang Yanying, an assistant researcher at the Rural Construction Center of Renmin University of China, said: “Organic certification costs at least 20,000 yuan per year, which is difficult for small farmers to afford. In addition, there are a number of domestic certification agencies, which are more confusing and do not give consumers the peace of mind."
Zhang Yanying said that once a month, the Farmer's Market is to allow producers to rush to the cities to communicate face-to-face with consumers and build trust. On the same day, the Small Market also holds forums that promote organic knowledge. She believes: “Urban consumption The concept of the person still needs inspiration. Many people still do not know about organic vegetables. Understandably, they may be able to accept this price.â€
According to Yu Youhui, a teacher at the Taiwan University of Political Science, if the cost of organic vegetables is there, it would be unrealistic for ordinary income earners to pay a big price to buy. “Taiwan’s organic vegetables are also sold at a high price. The vegetables delivered by the Housewives’ Union do not emphasize organic, but emphasize safety, no residue, and no pollution. The price is 1 to 1.5 times higher than the market’s ordinary dishes, otherwise ordinary people also eat. It's amazing."
Yao Weihua's Green Consumption Alliance is also looking for a relatively cheap source of safe vegetable distribution. She has looked for ways to connect with farmers. Recently, she got in touch with Wang Ning, who lives in Dengfeng Fertile Land, and Wang Ning, a returning youth who graduated from the Agricultural University, has just led the local farmers to start organic vegetable cultivation. “At least their land is their own, no need to spend money. If you hire someone, the cost will be lower." “Safety is very important, and the price is also very important. If the safety dish becomes a luxury product, it will make no sense,†Yao Weihua said.
Phenomenal table security boosts direct sales model
It is not only the Green Consumption Alliance that the reporter visited and discovered that the business model of direct distribution of agricultural products to home has quietly risen in Zhengzhou.
The Golden Harvest Farming Cooperative in the northern suburbs of Zhengzhou has recruited members of the community more than a month ago. It pays 3,600 yuan each year and can receive vegetables of no less than 540 pounds.
In early October of this year, the Beijing Guoren Green Alliance also opened the Guoren Supermarket in Zhengzhou to sell products from agricultural cooperatives such as Lankao and Xinxiang and provide vegetable distribution services.
The distribution package brochure of Zhengzhou Tianyuan Organic Farm shows that it not only delivers vegetables but also raw and cooked meat products and eggs. In Jinshui District, a company specializing in eggs launched a prepayment of 2,800 yuan to the community from the end of June. Within a year, it distributed 1080 eggs and four hens. Currently, there are more than 500 distribution customers.
In Beijing and Shanghai, the well-known small donkeys in the organic cultivation circle, the Civic Farm and Dolly Farm, have also experienced a spurt growth in their vegetable distribution business in recent years. According to insiders, the donkey's membership "has only recruited less than 100 people in the past three years, and 400 people have joined in less than two weeks this year."
The reporter noted that almost all of the vegetable distribution business has emerged within the last two years, and its model is generally viewed by both practitioners and consumers. The reason is that the golden harvesting and cultivating cooperative leader and Cai Shuhong, who has been engaged in the vegetable business for many years, have broken down. The issue of food safety has been paid more and more attention by people, "especially in the last three years, melamine, virulent bean, clenbuterol, and waste oil. Events took place in succession, prompting some urbanites to come up with more money to eat in a safer manner, and producers and investors are keenly aware of the signs."
Living in the 21st century community Fengcheng school, 80% of the family's food is distributed weekly on suburban farms. He told reporters that he is usually busy with work, delivery eliminates the cumbersome shopping, and there is no need to worry about prices during the Spring Festival or Hard to buy, "The most critical thing is to eat a relatively safe dish."
Price price and market acceptance
Most producers and merchants refer to their dishes as organic vegetables. What are organic vegetables? A simple understanding is that no pesticides, chemical fertilizers, growth regulators, no genetically modified seeds, no pollution, no nutrient. Organic vegetables have entered the field of vision in recent years, but the price is staggering, and the media even calls it "noble dishes."
At 9:30 in the morning on November 6th, Zhengzhou Yingxie Theater was crowded with people and was held by the Second Healthy New Farmers Market held by the Agricultural Development Research Association of Henan Agricultural University and other institutions. The Small Market aims to promote organic farming concepts and mutual assistance between urban and rural areas. 14 agricultural cooperatives and farms came to set up stalls. Tian Guirong, Xinxiang’s environmental protection expert, also came. The person in charge of the Nanmazhuang Ecological Agricultural Cooperative in Lankao County came, and the Guoren Supermarket and several farms in the suburbs of Zhengzhou also came.
Wei Rui is an accountant of the cooperative of Huzhai Brother Farming and Animal Husbandry in Lankao County. The carrots, celery and peppers placed in front of the stalls look like water spirits in the vegetable market, but the price is also scary: a uniform of 8 yuan a pound! On the side of the farm, the organically cooked pork is priced at 78 yuan a pound, and eggs 15 yuan a pound. An old lady looked at the price, widened her eyes and went away.
After 20 minutes, Wei Rui's vegetable stalls are still lingering. On the side of the Taiwan University of Political Sciences teacher Wang Ruiqi was anxious: "This is more expensive than Taiwanese food! How can you promote this price? You see that the booth opposite is known to give a discount experience price." Wang Ruiqi came to the mainland this time, just in Lankao Inspected several cooperatives and this small market came with the peasants. She took out the pen and paper, rewritten the price, 8 yuan became 2 yuan, 1.5 yuan, the food stall finally began to gather people.
At 11 o'clock, the market ended. The most sold is Tsai Su-hong who is familiar with marketing techniques. He brought in 1000 kilos of vegetables. The original price was 6 yuan or 4 yuan for all 60% or 4 yuan, and he sold nearly half; the others sold in general, and Tianyuan sold several boxes. Eggs, Tian Guirong sold only one bag of rice and eight pounds of corn bran.
“The price is still too high, and I can’t afford it.†Fan Huifang, an associate professor at the School of Public Administration of Zhengzhou University, where students come to visit the market, laughed.
In fact, in Zhengzhou, organic products distributed by several institutions are not cheap, vegetables are more than 5 yuan per catty, and high even 10 yuan per catty, which is 2 to 5 times the market price. In Jinshui District, the egg company's organic eggs combined 2.6 yuan, the most expensive retail reached 6 yuan, the distributor admitted to the reporter: more than 60% of the distribution business is for gifts, "buy not eat, eat not buy".
Investigate the same selling price as someone earns compensation
Under high prices, how high is the cost of planting organic vegetables? The reporter visited two organic farms and found that the same sales of more than 6 yuan a pound, someone can make someone shouting compensation.
Guo Mingliang’s farm has a good reputation in the organic cultivation circle. A total of 15 mu of land was rented from a nearby village, 4 mu of which is a vegetable field, and supplies 50 households of seasonal vegetables. The delivery price is set at 6.5 yuan per catty, excluding the delivery fee charged by the Green Alliance. 5 yuan a pound for vegetables.
Guo Mingliang calculated the cost for the reporter. Vegetables can not use fertilizer, but also to ensure quality, so it is necessary to use more organic fertilizer. At present, the market price of earthworm excrement is 800 yuan a cubic, chicken manure is 120 to 150 yuan a cubic, cow dung is 30 yuan a cubic. Since the beginning of this year, his vegetable plots have been used twice. According to the varieties of different vegetables, an area of ​​10 to 20 cubic meters of manure (most of them) is invested in about 10,000 yuan. In terms of manpower, insects, weeds, and manure depend on manpower. Farms work for nearby farmers all year round. One man pays 45 yuan a day, and he employs up to six people. The labor cost per mu is about 1,000 yuan.
"From April to October, we collected 60,000 vegetables, not counting the rent, seed money, and the manpower of our husband and wife. The fertilizer and employees of 4 acres of land will be allocated 40,000 yuan. As an investment, it is not. "Make money." Guo Mingliang said that his organic vegetables are money-losing, and the reason that he still insists on doing so is because of the dependence of relatives and friends on organic food. In addition, the farm has 5 mu of land to produce worms for personal use. "It was planned to be sold externally, but all Take in your own vegetable field." In another organic farm, the vegetable delivery price is also more than 6 yuan a pound, but organic fertilizer is used very little, and some of the vegetables are not organic, but rather green standards (limited use of limited pesticides and fertilizers are allowed). Investors frankly stated that when a customer saturates, a pound of vegetables can have a profit of less than 2 yuan.
A person who visited a number of farms and cooperatives told reporters that the cost of organic food and grain is not transparent to the outside world. Although they all claim to be organic, there are different inputs from producers and different prices. He once purchased hundreds of pounds of organic rice from a cooperative, and the other party offered a price of more than 10 yuan a pound. “I said that I had visited their farms and knew that this season's rice investment and yield per acre were going to be purchased over a long period of time. They gave it a full 40% discount.â€
In terms of quality, most organic farms do not seek organic certification due to cost pressure, and there is no detection link. Vegetables directly enter the family from the land. “Whether or not there is any use of pesticides and chemical fertilizers depends on the conscience.†"A lot of farms invite consumers to visit, but how many doors can be seen by people who haven't planted land?" said one agronomist interviewed.
How safe and inexpensive is your way out?
Of the 14 cooperatives and farms that participated in the second session of the Healthy Farmers Market, only one farm with a capital background was organically certified.
“We encourage farmers to cultivate according to organic standards but do not encourage certification.†Zhang Yanying, an assistant researcher at the Rural Construction Center of Renmin University of China, said: “Organic certification costs at least 20,000 yuan per year, which is difficult for small farmers to afford. In addition, there are a number of domestic certification agencies, which are more confusing and do not give consumers the peace of mind."
Zhang Yanying said that once a month, the Farmer's Market is to allow producers to rush to the cities to communicate face-to-face with consumers and build trust. On the same day, the Small Market also holds forums that promote organic knowledge. She believes: “Urban consumption The concept of the person still needs inspiration. Many people still do not know about organic vegetables. Understandably, they may be able to accept this price.â€
According to Yu Youhui, a teacher at the Taiwan University of Political Science, if the cost of organic vegetables is there, it would be unrealistic for ordinary income earners to pay a big price to buy. “Taiwan’s organic vegetables are also sold at a high price. The vegetables delivered by the Housewives’ Union do not emphasize organic, but emphasize safety, no residue, and no pollution. The price is 1 to 1.5 times higher than the market’s ordinary dishes, otherwise ordinary people also eat. It's amazing."
Yao Weihua's Green Consumption Alliance is also looking for a relatively cheap source of safe vegetable distribution. She has looked for ways to connect with farmers. Recently, she got in touch with Wang Ning, who lives in Dengfeng Fertile Land, and Wang Ning, a returning youth who graduated from the Agricultural University, has just led the local farmers to start organic vegetable cultivation. “At least their land is their own, no need to spend money. If you hire someone, the cost will be lower." “Safety is very important, and the price is also very important. If the safety dish becomes a luxury product, it will make no sense,†Yao Weihua said.
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