Mobile and traditional medicine can solve two problems: the dilemma of mobile medical care who pays for it, and the difficulty of traditional medical care to control costs and poor patient-patient interaction.
Qingdao's cardiovascular remote monitoring may provide an idea. According to media reports, the Cardiovascular Hospital of Qingda Affiliated Hospital has launched the “Diagnostic Heart Information Diagnostic Center of Medical Insurance Designated Hospitalsâ€, trying to break through the two lines of mobile and traditional services. In terms of mobility, the patient is equipped with a wearable watch to detect blood pressure and electrocardiogram in real time, and is equipped with SOS help button. Traditionally, it is a combination of primary hospitals and large hospitals for remote consultations, and 80% of medical expenses are reimbursed.
This model can be said to be a new idea for the B-end to serve the C-side through traditional and mobile methods, although its limitation is still more for the communication between B and B. One reason behind this is that some primary care companies lack experts who can interpret ECG and various emergencies, and cardiovascular disease is not acceptable. Therefore, with these tools and services, patients can choose the hospital in the vicinity of uncomfortable and unexpected situations. The data is automatically uploaded to the consultation center, and the doctor will give a diagnosis immediately.
This kind of thinking in the future can also be used for B to C. However, because China stipulates that third parties cannot conduct remote diagnosis, only hospitals can, and the C terminal must be grafted on the carrier. But the carrier can be flexible, it can be a community hospital, it can be a designated pharmacy designated by the state, or a rural clinic.
The hard part is not the C-end and its carrier. The hard part is the B-end, which is how much power the hospital and doctors have to do. If medical insurance can pay for these remote treatments, it will promote the industry to take a big step forward. The scope of reimbursement in the future may not be limited to the treatment itself, but may also include the cost of the medical device to share part of the wearable device, which is also a great stimulus for the individual. But this must be based on value medical payments, which is what sets of patients are allowed to use, and avoiding mobile medical products becoming another gray income line.
In some areas, mobile methods have a major impact on traditional treatments, mainly in the areas of heart disease, stroke, diabetes, high blood pressure, and postoperative care. These patients will need more opportunities to communicate with their doctors, preferably anytime, anywhere. Traditional medicine can't do it, but mobile medicine can. In turn, mobile medical as a means, wearable devices as an auxiliary device, was included in the entire treatment line, and naturally found the payer.
Although this is only an attempt in the field, if these lines can be worn in the future, it is possible to change the pattern of the entire market.
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