Buy wine online, walk up

The promulgation of the Prohibition Order has led to a decline in the domestic liquor industry. From the relevant annual statements, it is not difficult to find the growth of white spirits. Some liquor companies have even imagined a negative growth. At the same time, the wine enterprises that originally pursued the “press-shipment marketing” strategy gradually agreed to pay the bills first. All these phenomena indicate that liquor companies must change their minds to change the current situation. On the other hand, online sales seem to be a good choice. In this context, many wine companies have sought cooperation with e-commerce companies. Several brands, led by Maotai, have also launched online shopping malls.

Advantages of online sales 1. E-commerce skips numerous dealers and directly faces individual consumers, making it profitable even though the cost is much lower than the market price.

2. The e-commerce of alcoholic beverages does not exist in the direct sales of the “Three Publics” channels in the market, and can guarantee a stable online purchase.

The prospect of online wine sales indicates that compared with the gloomy situation of market sales, the outlook for online sales of alcoholic beverages is more worth looking forward to. At the same time, due to the general trend of the e-commerce division's retail industry, especially in recent years, e-commerce has been developing rapidly. The number of online consumers is also growing rapidly. The same e-commerce of alcoholic beverages can also be similarly Was driven, so the outlook for online liquor marketing is worth looking forward to. According to relevant data and relevant expert analysis, alcohol e-commerce currently accounts for only 3-4 points in the entire wine market, and it is expected to rise to 7-8 points in the next 3 to 4 years. And it is expected that the development of online high-end wine will be better.