In recent years, goat milk powder for infants and young children has been recognized by consumers for its rich nutrition and inability to cause allergies, and has become the fastest growing product in China's dairy products. However, the reporter recently conducted an investigation on the Yangtze River Delta market where infant goat milk powder is hot selling, and found that there are problems such as OEM production in the field and malt dipped in secret, which has brought uncertainty to the food safety of infants and young children and urgently requires rectification and regulation.
Brand chaos: consumers can hardly distinguish
At present, the main production areas of goat milk in China are concentrated in Shaanxi, Heilongjiang and Shandong provinces and cities. The total output is more than 900,000 tons. Most of them are used to process infant goat milk powder, mainly sold to the Yangtze River Delta, Pearl River Delta and other regions. One billion yuan. With the mature application of goat milk dislocation technology in China and people's recognition of the nutritional value of goat milk, the development speed of goat milk will be significantly accelerated in the next few years.
Recently, the reporter found that in Zhejiang Province, the main selling area of ​​goat milk powder, infant goat milk powder was sold in Zhejiang through two major channels: large-scale commercial supermarkets and small-scale baby products stores (commonly known as baby shops). The reporter visited the market in Wenzhou and discovered that the baby shop is located in urban and rural areas throughout the city. There are six stores on the section of Wenzhou College Middle Road which is more than 100 meters long. From the perspective of in-store sales, goat milk powder accounts for more than 10% of the total sales of infant formula.
A survey by the reporter found that there are more than 80 brands of infant goat milk on the market in Hangzhou, Zhejiang and Wenzhou, and nearly 30 dairy products companies are involved. Most infant baby goat milk powders on store shelves have four or five brands. The brand of each store is almost non-repetitive and the number of brands is surprising. In the label of milk powder, the separation of production and sales is very common. Manufacturers are mostly concentrated in Shaanxi, Heilongjiang, Jiangxi and other places, but there are many brand operators and are dispersed in a number of eastern coastal cities. Some dairy manufacturers have six or seven baby goat milk brands at the same time, some even as high as 14 or five brands.
Outside a baby shop on College Road, Hangzhou, a young parent said that after strolling through several stores, she found that her baby goat milk brand had become more and more chaotic. She did not dare to buy it.
The reporter saw in the Qinghua Road store in the Lianhua Supermarket in the Century that baby dairy products had separate sales areas and counters. The salesman said that the brand of baby goat milk powder on the market is very complicated and supermarkets are adopting strict management measures for infant milk powder. Only one or two big brand products are sold. Several customers in the supermarket who bought sheep milk powder said that the supermarkets are standardized and the quality is guaranteed, but the prices are higher; while the prices of baby goat milk powders for baby shops are relatively cheap and easy to buy, they are also the main places for many parents to buy, but many The brand of goat milk powder in the shop is messy and it is hard to distinguish between genuine and fake.
Dark add: the highest amount of dextrin actually accounts for 11% of infant formula
The addition of a large amount of dextrin to infant formula milk causes a serious lack of infant nutrition, which was the main cause of the “big-headed doll†incident in Anhui several years ago. How is the quality of goat milk powder on the market? The reporter randomly purchased 8 products of 7 infant goat milk powder production enterprises from Shaanxi, Tianjin, Heilongjiang, Jiangxi and other regions in a number of stores, and passed the National Dairy Product Authority, the Ministry of Agriculture Dairy Quality Supervision, Testing and Testing Center. Dextrin was tested.
The test report showed that among the brands of infant goats and young children, the amount of sheep's milk dextrin added was 6 grams per hectogram, which was about 5 grams. Among them, the Royal Beiligi golden children were produced by Shaanxi Heshi Dairy Co., Ltd. Formula goat milk powder (3 segments 18-36 months)â€, 11% dextrin content; “Guanshan Golden Kid Formula Nutrition Goat Milk Formula 3 (1-3 years old)†produced by Shaanxi Guanshan Ruifu Dairy Co., Ltd., paste Fine content 9.43%; Xi'an Yaoliang District Baiyue Dairy Co., Ltd. production of "Nutri-sigma infant formula milk powder (1-3 years old for children)", dextrin content of 6.24%. The low content of dextrin is produced by the "Micotech infant formula goat milk powder (designed specifically for 1-3 years old infants)" produced by Mecote (China) Goat Milk Co., Ltd., with a dextrin content of 0.23%; Jiangxi gold thin gold Eco-Technology Co., Ltd. produced the "youth safe gold assembly Fangmian milk powder 1 stage (0-6 months baby apply)", dextrin content of 0.80%.
Quality inspectors told reporters that 0.23% of the dextrin content is very low and can be considered as adding nutrients, not counting dextrins; other contents are high and can be considered as dextrins as excipients.
The reporter learned that the current dairy industry has different opinions on whether or not dextrin is added to milk powder. According to the relevant provisions of the national standard, infant goat milk powder is allowed to add dextrin, but the maximum limit is not specified, and dextrin content is not taken as The quality inspection must check the item. Thus, adding dextrins became the "clear rule" of the sheep milk powder manufacturing industry.
An industry expert said that dextrins say that modified starch is the main purpose of addition is to reduce costs. At present, the price of one ton of dextrin on the market is between 3,500 and 4,000 yuan, and one ton of goat milk powder is about 40,000 yuan, a difference of 10 times. Take 800 grams of goat milk powder as an example. If you add 88 grams of 11% dextrin, the dextrin cost is only 0.35 yuan, and the same amount of goat milk powder costs 3.5 yuan, and the raw material cost can be reduced by 3.15 yuan per can. Surprisingly, the test report showed that the protein, fat and other contents of goat's milk supplemented with a large amount of dextrins reached the national standard. What's in the end here remains to be investigated by the regulatory authorities.
Good Pass: Ensure the quality of goat milk
“The issue of OEM and separation of production and sales in the food sector is currently outstanding. It has become a common phenomenon in the goat milk powder market for infants and young children. The main reason is the sudden drive of profits.â€
Wang Shuo, a well-known food expert and vice president of Tianjin University of Science and Technology, believes that there are three hidden dangers in OEM production: First, it is difficult to control food safety; second, responsibility is difficult to trace; third, disrupt the order of the dairy industry. In the event of a mass incident, it may be a severe blow to the fast-growing goat milk industry.
Wang Shuo suggested that relevant departments should carry out special rectification as soon as possible to regulate the development of the industry, crack down on illegal enterprises, ensure food safety for infants and young children, and promote the overall healthy development of the industry. One is to thoroughly ban the production of infant milk and goat milk powder. Milk powder for infants and young children belongs to special categories in high-risk foods and should be subject to stricter supervision. Relevant departments should promptly stop the OEM production mode and comprehensively clean up the brand of infant milk powder for infants and young children without a production base. For imported goat milk powder, the relevant departments shall draw on the imported milk powder labeling management method. According to the quantity of imported goat milk powder, a certain number of import licenses shall be issued for the enterprises that distribute or sell the original goat milk powder.
Second, relevant departments should conduct special studies on the addition of maltodextrin to infant formula, determine the upper limit of the allowable amount of additives from the standard level, and regard the content of maltodextrin as a mandatory inspection item for quality inspection. The company that defrauds and misleads consumers is punished in a timely manner for food labels that violate the law. Regular sampling of infant formula milk powder market is announced to the public.
Brand chaos: consumers can hardly distinguish
At present, the main production areas of goat milk in China are concentrated in Shaanxi, Heilongjiang and Shandong provinces and cities. The total output is more than 900,000 tons. Most of them are used to process infant goat milk powder, mainly sold to the Yangtze River Delta, Pearl River Delta and other regions. One billion yuan. With the mature application of goat milk dislocation technology in China and people's recognition of the nutritional value of goat milk, the development speed of goat milk will be significantly accelerated in the next few years.
Recently, the reporter found that in Zhejiang Province, the main selling area of ​​goat milk powder, infant goat milk powder was sold in Zhejiang through two major channels: large-scale commercial supermarkets and small-scale baby products stores (commonly known as baby shops). The reporter visited the market in Wenzhou and discovered that the baby shop is located in urban and rural areas throughout the city. There are six stores on the section of Wenzhou College Middle Road which is more than 100 meters long. From the perspective of in-store sales, goat milk powder accounts for more than 10% of the total sales of infant formula.
A survey by the reporter found that there are more than 80 brands of infant goat milk on the market in Hangzhou, Zhejiang and Wenzhou, and nearly 30 dairy products companies are involved. Most infant baby goat milk powders on store shelves have four or five brands. The brand of each store is almost non-repetitive and the number of brands is surprising. In the label of milk powder, the separation of production and sales is very common. Manufacturers are mostly concentrated in Shaanxi, Heilongjiang, Jiangxi and other places, but there are many brand operators and are dispersed in a number of eastern coastal cities. Some dairy manufacturers have six or seven baby goat milk brands at the same time, some even as high as 14 or five brands.
Outside a baby shop on College Road, Hangzhou, a young parent said that after strolling through several stores, she found that her baby goat milk brand had become more and more chaotic. She did not dare to buy it.
The reporter saw in the Qinghua Road store in the Lianhua Supermarket in the Century that baby dairy products had separate sales areas and counters. The salesman said that the brand of baby goat milk powder on the market is very complicated and supermarkets are adopting strict management measures for infant milk powder. Only one or two big brand products are sold. Several customers in the supermarket who bought sheep milk powder said that the supermarkets are standardized and the quality is guaranteed, but the prices are higher; while the prices of baby goat milk powders for baby shops are relatively cheap and easy to buy, they are also the main places for many parents to buy, but many The brand of goat milk powder in the shop is messy and it is hard to distinguish between genuine and fake.
Dark add: the highest amount of dextrin actually accounts for 11% of infant formula
The addition of a large amount of dextrin to infant formula milk causes a serious lack of infant nutrition, which was the main cause of the “big-headed doll†incident in Anhui several years ago. How is the quality of goat milk powder on the market? The reporter randomly purchased 8 products of 7 infant goat milk powder production enterprises from Shaanxi, Tianjin, Heilongjiang, Jiangxi and other regions in a number of stores, and passed the National Dairy Product Authority, the Ministry of Agriculture Dairy Quality Supervision, Testing and Testing Center. Dextrin was tested.
The test report showed that among the brands of infant goats and young children, the amount of sheep's milk dextrin added was 6 grams per hectogram, which was about 5 grams. Among them, the Royal Beiligi golden children were produced by Shaanxi Heshi Dairy Co., Ltd. Formula goat milk powder (3 segments 18-36 months)â€, 11% dextrin content; “Guanshan Golden Kid Formula Nutrition Goat Milk Formula 3 (1-3 years old)†produced by Shaanxi Guanshan Ruifu Dairy Co., Ltd., paste Fine content 9.43%; Xi'an Yaoliang District Baiyue Dairy Co., Ltd. production of "Nutri-sigma infant formula milk powder (1-3 years old for children)", dextrin content of 6.24%. The low content of dextrin is produced by the "Micotech infant formula goat milk powder (designed specifically for 1-3 years old infants)" produced by Mecote (China) Goat Milk Co., Ltd., with a dextrin content of 0.23%; Jiangxi gold thin gold Eco-Technology Co., Ltd. produced the "youth safe gold assembly Fangmian milk powder 1 stage (0-6 months baby apply)", dextrin content of 0.80%.
Quality inspectors told reporters that 0.23% of the dextrin content is very low and can be considered as adding nutrients, not counting dextrins; other contents are high and can be considered as dextrins as excipients.
The reporter learned that the current dairy industry has different opinions on whether or not dextrin is added to milk powder. According to the relevant provisions of the national standard, infant goat milk powder is allowed to add dextrin, but the maximum limit is not specified, and dextrin content is not taken as The quality inspection must check the item. Thus, adding dextrins became the "clear rule" of the sheep milk powder manufacturing industry.
An industry expert said that dextrins say that modified starch is the main purpose of addition is to reduce costs. At present, the price of one ton of dextrin on the market is between 3,500 and 4,000 yuan, and one ton of goat milk powder is about 40,000 yuan, a difference of 10 times. Take 800 grams of goat milk powder as an example. If you add 88 grams of 11% dextrin, the dextrin cost is only 0.35 yuan, and the same amount of goat milk powder costs 3.5 yuan, and the raw material cost can be reduced by 3.15 yuan per can. Surprisingly, the test report showed that the protein, fat and other contents of goat's milk supplemented with a large amount of dextrins reached the national standard. What's in the end here remains to be investigated by the regulatory authorities.
Good Pass: Ensure the quality of goat milk
“The issue of OEM and separation of production and sales in the food sector is currently outstanding. It has become a common phenomenon in the goat milk powder market for infants and young children. The main reason is the sudden drive of profits.â€
Wang Shuo, a well-known food expert and vice president of Tianjin University of Science and Technology, believes that there are three hidden dangers in OEM production: First, it is difficult to control food safety; second, responsibility is difficult to trace; third, disrupt the order of the dairy industry. In the event of a mass incident, it may be a severe blow to the fast-growing goat milk industry.
Wang Shuo suggested that relevant departments should carry out special rectification as soon as possible to regulate the development of the industry, crack down on illegal enterprises, ensure food safety for infants and young children, and promote the overall healthy development of the industry. One is to thoroughly ban the production of infant milk and goat milk powder. Milk powder for infants and young children belongs to special categories in high-risk foods and should be subject to stricter supervision. Relevant departments should promptly stop the OEM production mode and comprehensively clean up the brand of infant milk powder for infants and young children without a production base. For imported goat milk powder, the relevant departments shall draw on the imported milk powder labeling management method. According to the quantity of imported goat milk powder, a certain number of import licenses shall be issued for the enterprises that distribute or sell the original goat milk powder.
Second, relevant departments should conduct special studies on the addition of maltodextrin to infant formula, determine the upper limit of the allowable amount of additives from the standard level, and regard the content of maltodextrin as a mandatory inspection item for quality inspection. The company that defrauds and misleads consumers is punished in a timely manner for food labels that violate the law. Regular sampling of infant formula milk powder market is announced to the public.
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