Before the end of March, all major officials in Beijing must open official Weibo.

Yesterday, the Beijing Municipal Health Bureau stated that before the end of March, the Hospital Authority, the Chinese Medicine Bureau, and major hospitals all required the opening of official Weibo. In the future, the Weibo of the Beijing Medical and Health System will also be integrated and presented in the form of a "matrix."

The Municipal Health Bureau stated that in the future, a unified microblog platform of the municipal health system will be constructed and presented to netizens in the form of “microblogging matrix”. Therefore, the majority of these medical microblogs are opened on Sina.com. In addition to the microblogs of departments and hospitals, the Municipal Health Bureau also encourages agency offices, hospital departments and medical and health professionals to open personal microblogs.

Regarding the update frequency after the opening of Weibo, although the Municipal Health Bureau did not specify a specific amount, it pointed out that it is necessary to step up planning and constantly update the content so that “do not do zombies and not show”. In addition, it is proposed that while actively communicating with netizens, it is necessary to formulate external sensibilities for sensitive issues and hot issues in advance. Before major issues are issued, they must be submitted for review.

It is reported that as one of the first government departments to open official Weibo in November last year, as of yesterday, the official Weibo of the Municipal Health Bureau had 48,000 fans.

At present, CDC, 120, Weiwei, Blood Center, Children's Hospital, Children's Hospital, Maternity Hospital and other units all provide “materials” for the official Weibo of the Municipal Health Bureau. The Municipal Health Bureau also stipulates all business offices. The Director must participate in Weibo operation and maintenance.