The Internet's reform and subversion of the medical industry has achieved good results in the past decade. According to data from the Prospective Industry Research Institute, the scale of China's Internet medical market surged from 200 million yuan to 32.5 billion yuan from 2009 to 2017, with a compound growth rate of 89%.
But what hides under the image of prosperity is the rushing undercurrent of killing countless. According to statistics, the number of Internet medical companies has dropped from 5,000 in 2015 to more than 50 today. The implication is that the Internet medical industry is moving closer to the head. But this does not mean that there is no opportunity for Internet health, a reforming industry.
At the end of April, the General Office of the State Council officially issued the "Opinions on Promoting the Development of "Internet + Medical Health"", and made some suggestions on the development of Internet medical service system, support system, supervision and security. Moreover, in the second half of the Internet medical treatment, players have ushered in a wave of "spring of capital". The clove garden and micro-medicine points have been financed by 100 million yuan, and the doctors have successfully IPO.
The policy's continued support, coupled with the follow-up of capital to Internet medical care, indicates that Internet health care is in the process of deepening the reform period. At least there are still some opportunities that can be expected. In addition, with the advent of a new wave of reforms, the scope of Internet medical radiation has become wider and wider, and there are more opportunities for integration between industries. New opportunities with operational and explosive power may be emerging, so Entrepreneurs in the health industry are also eager to try.
On May 28th, the theme forum of “Digital Health·Intellectual Future†was held in Guiyang. The co-organizer of the National Conference Health Forum was Guizhou Medical Eye Health Technology Co., Ltd. The parent company is the Youlehuo Group, which owns Internet products such as Auntie APP and Good Pregnant Mom APP.
Looking back at this node of the Internet medical industry, the spring water stirred by the giant capital seems to be becoming clear from the turbidity. So for Friends of Lives, what is the purpose of co-organizing this number of Expo Health Forums? What is the new Internet medical opportunity that it sees?
Internet medical data pain
According to its theme, this Expo is aimed at in-depth discussion of the development direction of big data and other areas of convergence applications. The Health Sub-Forum also embraces its philosophy and explores the development prospects of “Great Health + Big Dataâ€. But I have to admit that there are still a series of data pain points in the current Internet medical industry.
First, the degree of dataization of Internet medical behavior is not enough, and the value of data is not fully utilized. Although it is said that many medical treatments on the Internet are very convenient, such as drug e-commerce and online consultation. However, the degree of dataization of these Internet medical services is not high, and the value of the data is not well developed.
Second, due to the lack of technology, resources, etc., the ability of small and medium-sized platforms to use medical data is generally not high. The threshold of Internet medical care is actually not high, but the low threshold is both an opportunity and a trap. Small and medium-sized platforms often have difficulty using the collected data because of technical and resource disadvantages, and they have come to an embarrassing situation of “high or lowâ€.
Third, due to the asymmetry of Internet information, the validity of data is not transparent enough. Although the Internet has improved the symmetry of information, in the medical field, due to the privacy of information and loopholes in collection methods, many platforms often collect many invalid or incomplete medical data, resulting in lower data utilization value. .
Fourth, the degree of onlineization of traditional medical data is not high enough to reduce the rate of diagnosis and treatment. At present, many top three hospitals have achieved certain Internet reform effects, such as mobile payment and patient medical data. However, there is still a situation in which: in the process of online medical treatment, because the hospital does not have data storage entrances and methods, the core medical treatment process is disconnected from the online, and the hospital becomes a “half-lift†of the Internet.
Fifth, there is a “sharing†gap in medical data due to problems such as geography and systems. Due to policy factors, China's traditional medical system often has strong regional attributes, and the privacy of medical data is very high. This leads to the inability of patient data between hospitals to be shared, and even hospitals in the same area. Data interworking cannot be formed.
The weapon of data value reform: database, consumer medical equipment , medical upgrade
Ma Yun once said that where there are complaints, there are opportunities.
Today's oncoming opportunity is the data pain point of Internet medical care. Judging from the various conveniences that the Internet medical platform brings to us today, the Internet's first phase of reforms in medical care has begun to bear fruit. What is needed is the in-depth reform of data. Based on the general trend of medical data reform, how can Youle Live solve the data pain point?
First, the huge health database from the subdivided population
Without a data foundation, talking about data reform is tantamount to fantasy. Therefore, the underlying building of data reform - the database must be solid and reliable. Friends of Le Live has developed a big aunt app that serves women's health very early, so its data accumulation is not a problem.
As of August 2017, “Auntie†has more than 120 million registered users and more than 5.5 million daily active users. Auntie’s skill in women’s physiology management has allowed Friend to see other opportunities in the field of women’s health management. Then a series of APPs launched by You Le Live are moving towards the segmentation of women's health, so that their services are more targeted. For example, the Honey App and the Honey Mom App are officially tailored for adolescent girls and mothers. Health charity project.
Obviously, APP and other amateurs have accumulated a huge database of women's health for Friendship in the process of serving female users for a long time, and these data have the value of sustainable use under the secondary analysis and processing of technical means. . For this reason, Youlehu also made some attempts to apply data value, such as the White Paper on Chinese Women's Health released for several years. Therefore, the aunt's female health data has at least industry guidance value.
Judging from the time cost and capital cost of collecting data, the accumulation of APP and other women's health data helped them save a lot of data collection troubles, so that the starting point of Friendship is more advanced; In terms of attributes, women's health data points to the female economy, and the future business value space will certainly be beyond our expectations.
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