According to the official website of the National Network Information Office, Jiang Jun, a spokesperson for the National Internet Information Office, said in a speech today that the "Weize Zexi incident" has received widespread attention from netizens. According to reports from netizens, the National Network Information Office and the State Administration for Industry and Commerce and the National Health and Family Planning Commission set up a joint investigation team to station in Baidu, and investigated the incidents and Internet business operations in accordance with the law and handled them according to law. The joint investigation team is headed by Fan Li, the director of the Network Coordination Management and Law Enforcement Supervision Bureau of the National Network Office, the Advertising Supervision Department of the State Administration for Industry and Commerce, the Medical and Health Administration of the National Health and Family Planning Commission, and the Beijing Municipal Office of Internet Information, Industry and Commerce, and Health and Family Planning. The relevant departments of the committee and other departments participated together. The Joint Investigation Team will publish the investigation and process the results in due course.
According to Baidu insiders, the National Network Office talked about Baidu Chairman and CEO Li Yanhong this afternoon. The specific interview content did not explain. An interview refers to an organ with specific administrative powers, which corrects and regulates the problems existing in the operation of subordinate organizations through interviews, communication policies, regulations, analysis and evaluation.
According to the Morton analysis report, in the total revenue of Baidu in 2014, medical- related advertisements accounted for 15%-25%, of which 30%-50% came from private hospitals. And Baidu advertising fees for the medical industry nearly 10 times higher than non-medical industry. Due to huge advertising investment, private hospitals will pass the cost on to consumers in terms of raising drug prices, inspection fees and treatment costs.
Earlier, Baidu announced its first-quarter earnings on April 28th. The financial report showed that thanks to the core business of the company, the advertising revenue generated by search engines increased. In the first quarter of this year, revenue increased by 24.3% year-on-year, including the first quarter online marketing business camp. The increase was about 19.3% to 14.93 billion yuan, and the second quarter revenue is expected to be 201.1-205.8 billion yuan. Baidu’s pharmaceutical advertising revenue is included in the online marketing business.
In addition, some media quoted Baidu's internal letter as saying that Bai Zhan, vice president of Baidu, was expelled for violating professional ethics and harming the company's interests. It has been speculated that Wang Zhan was expelled from the "Weize Zexi incident", but internal letters show that Baidu did not point out that Wang Zhan was expelled because the "Weize Zexi incident" or the "selling medical treatment" incident in January or other reasons, At the same time, Baidu declined to comment on the news that Wang Zhan was expelled.
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