Digital Healthcare: Is the “New World of Medicine” a commercial gimmick?

The application of big data makes it easy and quick to ask for medical advice. From wearable medical devices to health apps, digital technology is revolutionizing traditional methods of diagnosis and treatment. Advocates claim that digital medicine will eventually replace the clinic, making it a history.

However, mastering a large amount of data can cure the disease? Is the health APP really a cure? Is digital medical technology a technological advancement, or is it a gimmick for Silicon Valley and insurance companies to open up new markets?

Medical new world

Silicon Valley is highly acclaimed for digital medical technology, and is striving to develop related technology products and promise consumers a new world of medical beauty.

Data is the key. Wearable Medical Equipment will collect various data such as blood pressure and heartbeat in a timely manner, supplemented by big data analysis, and it is expected to reveal the laws, thus solving many medical problems and discovering the treatment.

Google founder Larry Page said last year that if Google can access all the data in the medical industry, it can save at least 100,000 lives a year.

IBM, known for its superb computing power, recently announced that it will hire hundreds of new employees to analyze massive medical data with Watson supercomputers.

This is a fierce market competition. Compared to future products, today's wearable devices that track motion, calculate calorie consumption, and analyze sleep are primitive.

Google is currently developing a contact lens that can monitor the wearer's blood sugar levels at any time. Once this product is available, it can be a good helper for diabetics and provide good dietary advice to ordinary people. There is also a smart tablet under development that collects body information from the swallower and uploads the data to the cloud.

Eric Tobol, a cardiologist and author, predicts that digital medicine will revolutionize the relationship between doctors and patients. At that time, the patient is responsible for collecting his own data, and the big data algorithm will issue a warning at a critical time. If you really want to see a doctor, it is just a social networking site. At that time, it is not the patient who waits for the doctor to see the doctor, but the doctor.

Data flood

Although personally experienced digital medical treatment, medical future scientist Levi is cautiously optimistic about this, and believes that technological advancement at most does not exacerbate "consumer medical care."

Levi’s son has a recurrent ear infection, and he often takes time to take the child to review. Nowadays, they use an APP to detect themselves. Once they find out that their son has relapsed, they can consult a doctor online and get prescription drugs without going to the hospital.

Levi believes that the application of this APP and other digital medical technologies will eventually become popular, just like the trend of online shopping and online banking. “Digital medical care is more complicated, but the trend is the trend,” he said.

Digital medicine makes general medical treatment more convenient, but it does not mean that people are healthier. Levi said that there is currently no independent and definitive research showing that users of healthy apps are healthier. For the researchers, many of the resulting data is completely worthless.

The British Medical Journal has published an article recently, skeptical that the health app on the market has no use other than causing anxiety. In this article, Itifat Hussein, editor-in-chief of medical professionals' communication website iMedicalApps.com, said that some apps only enhance people's health awareness and “help doctors make patients responsible for their actions.” Glasgow, UK Doctor Des Spence believes that the efficacy of a healthy app "is neither proven nor scientific." It also opens the door to anxiety.

The health APP is still in the technical start-up phase, and it is far from being a sensitive diagnostic instrument. If you do not consider the factors of diet, genetics, etc., the mechanical walking 10,000 steps a day, relying solely on sports tracking and other data, can not guarantee health.

However, as digital medical technology becomes more pervasive and sensitive, more data is bound to be generated. Without the analytical interpretation of professionals, it will only cause unnecessary anxiety and panic. In fact, more and more people are trying to read their medical reports through search engines, and the physical symptoms they worry about are finally lost.

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