Recently, it is rumored that Samsung may be a shareholder in the BlackBerry. Although it has not been confirmed by the company, it has been rumored. If the deal is really going on, it may add strength to the transformation of the BlackBerry that missed the smartphone wave. BlackBerry and Samsung's considerations in mobile healthcare have important implications for the Chinese market.
There is no doubt that BlackBerry missed the opportunity to transform into a smartphone, and its global market share fell from nearly 20% in 2009 to only 0.5% in 2014. The BlackBerry era has passed, but the BlackBerry has not completely disappeared, but has continued to survive in the narrow market of enterprise users (especially high-end management users) with its information security features. BlackBerry is characterized by email encryption and security for business users, which is equally important in the medical field.
Strictly speaking, medical care should not be an entertaining and social thing. The actual demand for medical care is hard demand. It should be absolute information security plus convenience and professionalism. It does not require too much fancy stuff in the medical treatment process. It doesn't need too much external sharing. Although the social nature of medical care exists, it is more of a personal behavior than a part of the hard medical needs.
Last year, BlackBerry bought Chen Nishong's NantHealth, which will support NantHealth's medical software operating system (cOS). The company's current cloud information platform has covered more than 250 hospitals and connected more than 16,000 medical devices . The addition of BlackBerry will help it improve the security of medical information and expand the information market between hospitals and hospital patients.
Samsung's consideration may also be here. Samsung faces a double attack between Xiaomi and Apple in the smart phone market. The company clearly defines that mobile medical care will be an important part of its future strategic positioning, which coincides with the BlackBerry. The BlackBerry route is gradually moving to the high end, grabbing the core business users. The corporate market has always been Samsung's weak.
The core enterprise management using the BlackBerry is more serious and direct than the younger consumers. For example, the results of the inspection reports sent by the American family doctors to the patients are mostly encrypted, and the electronic medical records landing requires strict information security settings. This is exactly what Blackberry is good at. If you can graft electronic medical records with absolutely safe information, communication channels between doctors and patients, various inspections and information sharing within the hospital, you may be able to seize some of the enterprise market through medical treatment.
The future of BlackBerry is likely to become a service platform, focusing on information security, which is still lacking in the medical industry after the electronic. The hardware of the BlackBerry itself may become a subsidiary product, no longer the core. After all, the service grafted on the hardware is the most important.
A big trend in China's future is the dialogue between medical data. The current medical information is scattered in various places like hospitals, IT service providers, inspection instruments, medical insurance, and personal terminals. How to integrate this information into a package is a big problem for the service provider and the patient. Information security is also a big problem. At present, the market does not pay much attention to the data privacy of patients themselves. Even the medical treatment process itself is a lack of privacy, and this will be very demanding in the future.
Personal electronic medical records are also very marketable in China. Although the law does not currently have electronic materials as acceptable evidence, there may be changes in the future. Electronic medical records will increase the transparency of the medical process and will be beneficial for control costs, fraud supervision, patient tracking and data transfer. Information security will be an important condition for electronic medical records. Especially when these medical records will be separated from the isolated island of the hospital, safety can be an important consideration when it can flow and transmit. The technical layout in this area is also very necessary.
In short, regardless of whether Samsung is a shareholder in the BlackBerry, the security market for medical information will achieve greater development in the future, and the mobile phone will be revitalized as the most suitable hardware for carrying information transmission. But such new students will be more biased towards services than the hardware itself.
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